The Electric Game Company and James Prentice continued to see business success in the latter 1950s. National exposure on television game shows, which featured the company's games, helped fuel sales by attracting new customers.
The accolades continued at the annual New York Toy Fair. In 1958, Little Shaver's personal appearance kit and Pinball Baseball were both noted as "outstanding examples of toy production." The criteria included "safety, durability, play appeal, and ability to aid mental, social, physical, and vocational development of children."
Two new products that attracted attention at the 1958 Toy Fair included the missile-firing launcher and the electric etching set. The launcher could lift off the missile about 100 feet into the air. The company also continued to update its classic electric football and baseball games. However, the biggest attraction of the company's product line at the Toy Fair was the hot rod, a metal and wood motorized car measuring 7 inches in length.
At the 25-year mark of the firm in 1958, sales had increased by 30% and were closing in on $1 million for the past and current years.
The company continued to welcome new ideas and would pay royalties if a patent was awarded and the game accepted for production. Although few were admitted, royalties ranged from 1 to 5% per year.
It was the advent of educational toys, and James Prentice kept this in mind. The hot rod and electric boat were two examples of do-it-yourself builds, as well as the electric etching tool, closet lights, and burglar alarms. Fostering an interest in science and electronics while maintaining the fun element was essential to James Prentice.
At the 1959 Toy Fair, the company unveiled its electric machine shop and factory educational games. It drew significant interest from buyers.
In 1961, at the Holyoke Industrial Fair, the company unveiled its "Electric Speedway" game, in which two slot cars competed on an oval or figure-8 track. The cars could reach speeds of 150 scale miles per hour. The two participants would each hold a controller to manipulate the speed of his/her vehicle.
Also, in 1961, the Prentices sold their home on Mountain View Drive in the Wyckoff Park area and moved to 371 Pleasant Street, a two-family house owned by Mr. Prentice's mother, Alice M. Prentice.
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