It was the 1930s, and dance schools and ballrooms were prevalent in Holyoke. One of the more notable locations that remains standing is the former Colonial Ballroom, the subject of today's story.
The Colonial Ballroom was located in the Murless Building at 455 High Street, which was 30 feet south of the southwest intersection with Essex Street. The Hampden County Registry of Deeds shows Daniel Murless purchased this vacant parcel on High Street from Holyoke Water Power on December 1, 1887.
The land was not developed until 1909-1910, when the present structure was completed. No information about its construction was found in newspapers. However, a March 1911 Holyoke Transcript news article referred to "some months ago" when referring to when the new building was completed.
Helen Hilberger's Colonial Ballroom enjoyed its grand opening on March 11, 1933, and billed itself as Holyoke's Largest and Most Modern Ballroom. Music was provided by Jerry Falvey's Broadcasting Orchestra. Admission was 30¢ with free coat-checking.
A portion of the proceeds would be donated to the Mayor's Committee on School Canteens. Wednesdays were designated as canteen nights for further donations. Holyoke's Mayor Toepfert endorsed the fundraising events.
The hall itself was brightly decorated, with pastel-colored, full-length curtains hung on its large windows facing High Street.
Dancing started at 8:30 P.M. and was preceded by an hour dedicated to providing dance lessons. Most dances were held on Wednesday and Saturday nights.
There were Beginners' Nights, Old Timers' Nights, and High School Nights to attract specific audiences.
Several groups of musicians were noted in their advertisements, including Chap's Debutantes, the Virginians, and the Ross-Nelson Orchestra.
In addition to the scheduled entertainment, the ballroom hosted high school dances and proms, wedding receptions, club and social functions, holiday parties, and glee club rehearsals.
In February 1934, Helen Hilberger became affiliated with the Allied Institute of Dancing, an organization comprising over 300 dance schools nationwide. It offered a unique approach to various dances and was open to both adults and children in small class settings.
Helen Hilberger's Colonial Ballroom stopped operating in mid-1934. In April 1940, Walker's Colonial Ballroom attempted a revival; however, this venture was short-lived.
The Colonial Ballroom experienced a short existence; however, the legacy of its original owner, Helen Hilberger, was prominent and will be explored in the following chapter.
Citations:
Newspapers.com (paid subscription): Citations: Holyoke (Massachusetts) Transcript & Transcript-Telegram; Springfield (Massachusetts) Daily Republican; publication dates and pages are shown.
Hampden County Registry of Deeds, Springfield, Massachusetts
Ancestry.com (paid subscription), Price & Lee City Directories, Holyoke, Massachusetts
Massachusetts Cultural Resource Information Center (MACRIS), Boston, Massachusetts




















































