Film jams in projectors caused fires in many theaters. The fire that destroyed the Empire Theater on High Street starkly illustrated the havoc it could wreak. In December 1929, 200 patrons exited safely when friction from a gear wheel set the film on fire. The fire was confined to that area.
In late 1930, the era of "the talkies" began at the Globe. Engineers at the Radio Corporation of America (RCA) wired the theater to accommodate RCA Photopone equipment. Sound and voices matched pictures, a process that took years to develop and release.
On September 1, 1934, Kraig O. Yoerg sold the theater building to Frank H. Wotton and Dennis M. Reardon for $105,000. Mr. Wotton died in 1938 and Mr. Reardon in 1942. Their wives, Marion (Sullivan) Wotting and Josephine (Danehy) Reardon, continued to operate the business.
On December 13, 1942, a two-alarm fire caused $30,000 in damage. The stage section and the first 20 rows of seating burned completely. Scorching and blistering rendered the remaining seats unusable. The sound equipment was irreparable and needed to be replaced. Smoke and heat blackened the entire theater.
On March 26, 1943, prominent Holyoke contractor P. J. Kennedy was hired to restore the theater. The theater was renovated, with a new RCA sound system, all-new seats, and an upgraded ventilation system. The opening attractions included Dorothy Lamour in "Beyond the Blue Horizon" and Jean Parker in "I Live for Danger." Before the main attraction, the program included a Popeye cartoon and a Paramount newsreel.
1943 matinee prices were 15¢ for adults and 11¢ for children, tax included. Evening shows charged adults 25¢ and children 11¢.
Citations:
Newspapers.com (paid subscription): Citations: Holyoke (Massachusetts) Transcript & Transcript-Telegram; publication dates and pages are shown.
Ancestry.com (paid subscription): Genealogy Records and Price & Lee, Holyoke, Massachusetts, City Directories
Theatre History Society of America, www.historictheatres.org































No comments:
Post a Comment